That there are many communication mistakes are made among the different social media channels is not a secret anymore. Or do you know what you should and should not do, when it comes to social media activities?
Surprisingly the event industry is making the same mistakes than any other industry. Fortunately those mistakes are not made on purpose, but rather by being naive or ignorant.
Julius Solaris recently shared his knowledge on social media and created a guideline, how to prevent common mistakes on social media networks. As the editor of the event managers blog he likes to blog about event technology trends and provides the audience with “professional advice and tools to face the most stressful job in the world.”
To ease the handling of all the different social media networks he displayed 20 different mistakes, which are usually made. To get an overview I will illustrate the main mistakes.
First of all not dedicating someone responsible for social media is the most common and severe mistake– and it is the root of all evil. Mainly, all the following mistakes occur, because of the lack of qualified personnel. Social media is so big and important for organizations that a social media manager/responsible is essential. A social media manager is able to create creative content, measure the activities, respond quickly and act as soon as a social media crisis will arise.
Secondly the author mentioned the necessity of social media monitoring software. That is the second position where it is required to allocate some budget. (First position is the social media manager.) It might seem unexpected for some of you, but there are a lot of hidden opportunities waiting, such as identifying nurturing influencers or gathering Facebook about the performance and generate leads.
Another ‘no-go’ is begging for something. Do not ask for any kind of favor. It is certainly not providing any value to the user, which is a fundamental part of each Marketing process. Make sure there is something in it for your audience, in order to ask for a specific action. Make it some kind of indirect asking.
Another severe mistake is not addressing mentions. Picture this in real life: Someone is coming to the information desk and asks a question and you would ignore them completely. This is an unacceptable behavior. Unfortunately you show the same kind of behavior by not responding to clearly addressed mentions. The state of the art is to respond within one hour or even less. Therefore the advice is very simple. Just respond.
These mistakes are just four out of 20, so take some time and read though the others and expand your knowledge on social media. Lets make social media channels a faultless place.
for full blog article see: http://www.eventmanagerblog.com/social-media-mistakes?utm_source=feedburner