Archiv der Kategorie: nice2know

Embrace change, work iterative: Der #BOSCHCreatorsClub arbeitet agil.

Die Gestaltung  jährlich stattfindender, interner Events auf Führungsebene weltweit – das war der Aufhänger für die  Zusammenarbeit zwischen der Robert BOSCH GmbH und der Hochschule für Internationales Management in Heidelberg. In ersten Gesprächen, die ich  mit dem Verantwortlichen Volker Borkhart bei Bosch führte, entwickelten wir schnell die  Idee, die Frage konkret in einem Studienprojekt auf Level 3 im Studiengang Eventmanagement an der #HIM umzusetzen. Am 05. Februar startete die Projektgruppe mit der Robert Bosch GmbH in einem agilen Projekt, verankert im Modul Meeting and Trade Fair Management.

Was ist agiles Arbeiten?

Dazu gab uns Dr. Jörg Jockel von Bosch eine sehr anschauliche Einführung. Ich will einige wichtige Aspekte (wenn auch sehr unvollständig) daraus  aufgreifen, vor allem mit Blick auf die Anwendung in der Lehre. Begriffe wie early  delivery of business value, iteratives Arbeiten, selbstorganisierte Teamstrukturen, weniger Bürokratie standen im Raum. In der Welt des agilen Arbeitens wird der Erkenntnis begegnet, dass Projektteams in Kundenprojekten dazu neigen, „Dinge“ – sei es nun Software oder Produkte oder  Technologien –  zu komplex zu entwickeln. Am Ende des Projektes  ist viel Zeit vergangenen, der Kundenanspruch hat sich während der Projektzeit bereits weiterentwickelt und verändert,  Unvorhergesehene Entwicklungen und Anforderungen  haben Zeit, Ressourcen und Geld in Anspruch genommen, die Qualität der gelieferten Outputs leidet, Unzufriedenheit  steht im Raum. Nicht wenige Projekte scheitern. 70 % aus Kosten- und Zeitgründen (Standish Group (no date)). Das Risiko des klassischen Projektmanagements wächst mit der Komplexität des zu lösenden Projektauftrags, u.a. weil der Business Value am Ende des Projektes steht.

Embrace change, work iterative – so lautet eine der Antworten des agilen Arbeitens. Das bedeutet, dass agile Projektteams sich methodisch verankert regelmäßig der Frage stellen, welche Veränderungen aus Kundensicht gebraucht werden und wie diese effektiv in den Projektfortgang adaptiert werden können – unter der Prämisse, nicht alles von Anfang an richtig machen zu müssen.

Agiles Arbeiten bricht mit den herkömmlichen Konventionen des klassischen  Projektmanagements. Business Value im Sinne von Kundennutzen,  wird iterativ in kleinen Schritten generiert und sofort an den Kunden ausgeliefert. Dazu organisiert sich das Projektteam in Sprints.  Das sind in der Regel 14 Tages Zeitfenster, in denen sich das Team flexibel in thematischen Schwerpunkten organisiert. Ausgehend von einem Mission Statement werden Epics, das sind Geschichten aus Kundensicht, formuliert, die in einzelne User Stories runter gebrochen werden. Unsere User Stories sind entsprechend immer aus Kundensicht formuliert und folgen dem immer gleichen Aufbau: As a (type of user), I want (some goal) so that (some reason).

Jedes Teammitglied arbeitet ausschließlich an festgelegten User Stories. Pro Sprint können je nach Umfang eine oder auch mehrere User Stories bearbeitet und gelöst werden. Nach 14 Tagen trifft man sich mit dem Kunden, z.B. per WebEx Telefonkonferenz, liefert die generierten Erkenntnisse und diskutiert diese gezielt mit dem Kunden. Am Ende der Telefonkonferenz stehen die nächsten Ziele, User Stories werden festgeschrieben und die Projektgruppe setzt zum nächsten Sprint an.

Schon nach den ersten Teamsitzungen wurde mir klar, dass diese Arbeitsweise sich extrem gut für die Anwendung in der Lehre eignet. Indem die Studierenden gezwungen werden, die große Aufgabe – oder wie ich es auch gerne ausdrücke „den Elefanten“ –   in kleine Stücke zu zerlegen, diese in konkrete User Stories aus Kundensicht zu formulieren, arbeitet jeder einzelne und die Gruppe als Ganzes sehr konkret an Lösungen, die aus Kundensicht sofort Nutzen generieren. Das Team der Studierenden hat innerhalb kurzer Zeit viel Geschwindigkeit aufgenommen. Alle Arbeitsdokumente und Ergebnisse werden in einem für alle zugänglichen eigenen Online-Wiki dokumentiert (wir arbeiten mit PBworks). Der Wissenszuwachs ist enorm.

Am Mittwoch dem 25. Februar endete unser erster Sprint  in einer Telefonkonferenz mit Bosch.  Unsere ersten Ergebnisse wurden vorgestellt, Feedback dazu vom Kunden eingeholt  und die nächsten Ziele für den kommenden Sprint festgelegt. Nächster Sprint.

Susanne Doppler, Professorin für Eventmanagement an der #HIM in Heidelberg

How to be a successful team player in at work.

 

During our BarCamp organization I recognized that every person in a group or team is having an individual role while interacting. As an Event Manager we will all have to work in teams at work. Therefore I decided to research about how to be a successful team player at work (Wikihow, no date) 

 

  1. Pitch in on the small stuff
  2. Be reliable
  3. Get to know your coworkers
  4. Learn flexibility 
  5. Offer constructive help
  6. Participate in group meetings and planning sessions
  7. Respect your coworkers 
  8. Solve problems

 

These eight „rules for success“ sound very simple and easy. I decided to research what we, during our BarCamp organization, did right and what we could improve in our individual future. The first rule is about helping out around the office, for example to make coffee, help coworkers when there are individual problems not only in the office. You will see that if you do something for others, it will come back as well. In our case there were often the same people helping and doing work out of university without being marked at all. In our future we should be open for things and „work“ that is not directly paid. For example if you are always the one not cleaning the coffee machine or not bringing cake at your birthday. Be sure that there will always be coworkers recognizing this in a negative kind of way. Make sure that you are part of your team. 

The second point „be reliable“ means that you should always be someone others can count on in a team. In our case this was very great because if there was a problem we were all able to ask everyone in our team to help. Even if someone does not know the answer, he/she helped you to find someone who knows it. 

The third rule says „Get to know your coworkers“. We all knew each other at the beginning of our BarCamp organization for 2 years. We also learned which one of us is more flexible than others. For the future it could be improved that some people are more flexible and open minded to guarantee a better teamwork. The fifth point does match to what I already mentioned about also helping out of the office. 

In our group the sixth point was a problem sometimes. Because not everyone participated every meeting and and planning session. To be honest I was one of the persons, too. But I asked myself why I did this because normally I love teamwork. I think this was because it was the last year of university (motivation problem) and sometimes I had to work. Nevertheless in the future we all have to participate meeting and planning sessions because it is very important to be informed about what is going on. Point seven is about respecting your coworkers and I think this fits perfectly to our BarCamp team. We had no big problems to solve because of respect or acceptance among ourselves. The last point to solve problems is also a point I already mentioned above. 

 

All in all our BarCamp was a very pleasant group task and we did it very good as a team. Thank you very much for making our project successful. 

I hope we will all continue having fun to work in a team for our future as Event Managers. 

Alina Meitner

Celebrities at events- what is important?

Everybody has heard of an event or even has been to an event where a celebrity was present and almost everybody agrees that there is a special atmosphere at such events.

For sure, it is something special to be part of an event where a known person or a celebrity contributes, but is it always useful to invite a celebrity to your event?

This was the question I tried to answer during our barcamp sessions and of course during our #imEventCamp.

All of us pretty soon agreed to some important points which have to be taken into consideration during the planning process of such a special event.

Some outcomes we agreed on were:

–       Who is the target group of the event?

–       What does the company stand for?

–       What is the aim or the outcome of the event?

–       How much budget do we have?

–       Remember the ROI

These questions need to be answered during the process and the meetings for preparing the event and they have to be checked throughout the whole process to make sure that they have been reached at the end.

Nevertheless, there are some advantages of inviting a famous person to an event. The awareness for that special topic or company rises very fast, there is additional media presence, the image gets supported and it is an extra element of excitement.

The critical part of the event is, that many people share the opinion that celebrities only come to such events because they get paid. This means a shrinking credibility of famous persons in public, concerning special topics or brands. Especially for the advertisement people ask for “real” persons they can trust on, not only people who are known in TV. Critical research is needed to find the right person for contributing to the event. Moreover, the celebrity feels better when he or she does not have to ask anything during the event, every possible question has to be answered before the celebrity can ask it. People in charge have to be very structured and focused.

As long as these guidelines are considered the event can be a huge success with the celebrity.

Lisa Dieter

The urgent need to share

The urgent need to share

Imagine the following:

The concert hall becomes silent, the lights turn low and a fog machine wraps the crowd into a giant cloud. The moment before the music starts is always the best and most fascinating part of a concert. But wait, something disturbs the atmosphere. Yet, I am not sure what it is but it increases. Only a few seconds left until the artist will rock the show and an impressive introduction show act will blow my mind………..and the people around me start raise their smartphones, digital cameras and start the reccord.

SERIOUSLY?

I take a look around and the whole crowd is bathing in a cold light of their smartphone screens. Observing the show intro via their camera lense and trying to hold their phones higher than the person next to them, in order to get the better record.

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The urgent need of the people to share their adventures with the world has gone so far, that it is only about recording the event, instead of participating and enjoying. I remember my first concerts when no smartphones or cameras where a part of the event. Quite the contrary: It would have just disturbed me, holding a camera or beeing afraid that it gets broke. I also remember the times, when during a ballad (Yes, also men like ballads in case they are good) the pocket lighter gets inflamed. Nowadays the smartphones flashlight-app becomes initialized.

As an Event-Manager in spe, I feel sad for the atmosphere of each concert, which main ROI is a facebook linkage, and not a goose-skin…

Felix Saur

 

Germany’s Next Topmodel- High class entertainment or giantic road show?

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You may think what you like about Germany’s next Topmodel but who had seen the finale of the four month lasting TV show yesterday, knows that we as graduating Event Managers might learn something from this big media spectacle. They call it TV event, because it is offering entertainment with high involvement through live voting’s, inserted blog contributions and even in the advertisement breaks there is a live show informing about backstage material and interviews online. The TV show has removed the cliché, about models only have to look gentle to become successful, long time ago. It became to a self-staging competition where looking incredible is not enough anymore. So the finalists had to design their own dresses, needed to coordinate and direct their own performance and are staged in a manner suited to the media. They already seemed to be their own brands by being presented as a whole entertainment package. Every walk was an unique act with its own dramaturgy, embedding to a whole story in the end: Introduction- transmitting the feeling of becoming a women and let the (real) little girl go. Tension- walk in an oversized bubble accompanied by the show act Rita Ora. Showdown- a spontaneous speech with the aim to “reach people by heart” (according to Heidiii) and a walk in dresses (only designed for the finalists by Wolfgang Joop himself) with live music of Ed Sheeran. By offering this kind of entertainment programme the audience almost doesn’t recognise how much money Pro 7 earns by product placements, advertisement and franchising products. The show satisfies a wide range of target group- even the old fashioned people could enjoy classic by Max Richter and its live orchestra parallel to the walk of all 20 candidates. In the end, the hype of the girls will drop down soon. The show might not spray of intellectual depth, but it can disturb the audience by being really entertaining. And this is not only because it is so catching. I recognise that I see these kinds of shows in a different way than three years ago. At least I forgot my bachelor dissertation and all of the study stress for a while!

Elena Roch

Motivation— as a key for success?

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In our society have most of the people the same or similar starting opportunities. But why are some people able to achieve more than others? The answer could be motivation.  Motivation is the process or action behind the desire to achieve a set goal or to reconstruct psychological balance.  The ability to influence motivation positively is very tricky and most of the recommendations are effective for short term.

The following give a short overview about motivation and some useful tips how to develop motives and competencies which were transferred into action:

First of all it could be suggest that individuals are constructing like a complex systems. This system has many components which are connected to each other and is mostly based on habits. Changing or focusing on one component could have impacts on others. Systems could only be changed from inside. Therefore, it is important to identify and understand own system to be able to find errors and components need to be changed. The desire to change something through a defined action is a motive. Try to find as much as different motives as possible to enhance motivation for a determined action.

Define concretely your goal and try to focus on it during the whole process. If it is a long term target try to assign this in also concrete intermediate targets. After achieving a goal it is useful to become aware of this effort. Normally a feeling of satisfaction arises. This positive feeling could be a useful motivator for future.

The idea is to make motivation processes routinized.  People don’t ask before starting if they are motivated or not they do something without requesting the action.

In theory it sound logically but in reality it could be attacked. To create motivation when environment is a drive reducer could be seen as impossible.  Motivation could only under perfect conditions. That mean all negative factors should be illuminate to reach an optimum of motivation. These factors most often disturb psychological balance. Consequently, we feel unsatisfied and unmotivated.

Motivation is the power or energy which is needed to turn actual state into ideal state.